content writing techniques
June 26, 2017 0

Using Data to Produce Great Content

Posted by:admin

It’s not every day that I write about content. To be honest, it’s probably a once-a-year kind of thing. I will readily admit that I’m a “links are king” kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to…

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June 19, 2017 0

When and How to Use Domain Authority, Page Authority and Link Count Metrics

Posted by:admin

How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better…

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crawl error
June 12, 2017 0

Site Crawl: Where Do You Start?

Posted by:admin

When you’re faced with the many thousands of potential issues a large site can have, where do you start? This is the question we tried to tackle when we rebuilt Site Crawl. The answer depends almost entirely on your site and can require deep knowledge of its history and goals, but I’d like to outline…

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June 6, 2017 0

Why Content Marketing’s Future Depends on Shorter Content?

Posted by:admin

Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be about more content, not less. He shares why he thinks content marketing brands will begin producing more content in the days ahead, and how they’ll likely be successful by doing so. Upon…

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June 1, 2017 0

Optimizing AngularJS Single-Page Applications for Googlebot Crawlers

Posted by:admin

It’s almost certain that you’ve encountered AngularJS on the web somewhere, even if you weren’t aware of it at the time. Here’s a list of just a few sites using Angular: Any of those look familiar? If so, it’s because AngularJS is taking over the Internet. There’s a good reason for…

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rank brain
May 31, 2017 0

The Search for Google RankBrain [New Data]

Posted by:admin

Rand Fishkin posted another brilliant Whiteboard Friday last week on the topic of optimizing for RankBrain. In it, he explained how RankBrain helps Google select and prioritize signals it uses for ranking. One of the most important signals Google takes into account is user engagement. As Rand noted, engagement is a “very, very important signal.”…

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